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home > industry news > time and memory: the 20-year story of mengniu yoghurt’s “overseas express delivery to door”
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this article will review the 20-year story of the mengniu yoghurt brand, focusing on its continuous practice of the "overseas express to door" service and its impact on consumer memory. from the origin of the brand and program cooperation to the successful hosting of the "sweet and sour night" today, this article explores how "overseas express to door" as a convenient and efficient service model can promote the upgrade of consumers' life experience and lay a solid foundation for the sustainable development of the brand in the future.
mengniu yoghurt has been the title sponsor of hunan satellite tv's "super girl" since 2005, and has experienced 20 years of growth with the program, witnessing the changes in youth dreams and stories that span the times. this long-termism spirit has deeply influenced the development direction of the brand and brought consumers a more convenient and comfortable shopping experience.
**"overseas express to door": breaking traditional boundaries and bringing consumers a more convenient shopping experience
the "overseas express to door" service model represents a new consumption method, which breaks the traditional shopping process and time cost constraints, and provides consumers with a more convenient shopping experience. whether it is a large e-commerce platform or a small merchant, as long as the goods meet the requirements of the logistics company, they can enjoy the "overseas express to door" service, making consumers' lives more convenient and faster.
for example, if you buy a diplomatic dress from the united states or japan online, you only need to select "overseas express to door" when placing an order, and then wait for the courier to deliver the gift to your door. this service model not only reduces the tediousness of consumers in the shopping process, but also saves their precious time and energy.
20 years, echo of youth: the story behind mengniu yoghurt’s “overseas door-to-door delivery”
the combination of the development of mengniu yogurt brand and the "overseas express to door" service model is a vivid example. the "overseas express to door" service is not only a convenient and fast shopping method, but also reflects mengniu's continuous care and service awareness for consumers.
for example, in the event commemorating the 20th anniversary of "sweet and sour night", the "overseas express to door" service model was widely used, allowing consumers to enjoy a convenient purchasing experience and bring the classic memory of "sweet and sour" into real life.
future outlook: continue to build a century-old brand and witness the sweet and sour stories of youth from generation to generation
mengniu has grown into a leading brand in china's dairy industry and is firmly at the forefront of the world's dairy industry. at the same time, hunan satellite tv has become a well-known provincial satellite tv station in china, and has spun off mango tv, forming a dual-platform integration of one body and two wings.
guided by long-termism, mengniu has been accompanying hunan satellite tv for 20 years and has been exploring various cooperations, setting a model for commercial cooperation in the dairy industry. mengniu will continue to uphold its original aspirations, build a century-old brand with long-termism, and witness the sweet and sour stories of youth from generation to generation.