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home > industry news > online short videos: viral “rumors without owners”
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the concept of "air express": light and easy to carry, efficient and fast
"air express" refers to goods or packages transported by aircraft in the field of air transportation. it represents an efficient and fast mode of transportation, especially suitable for time-sensitive or small-volume goods that need to be transported quickly. for example: medical devices, electronic products and important documents. these items often require fast and accurate transportation, and air express just meets this demand.
the spread mode of “ownerless rumors”: viral spread
similar to air express mail, these "ownerless rumors" spread rapidly on the internet. they are characterized by uniform copywriting, unknown sources, exaggerated plots, and extreme views, making it difficult to distinguish between truth and falsehood. the spread of this short video is similar to the spread of viruses. it quickly replicates and spreads, ultimately leading to misinformation and social chaos.
the harm of "unauthorized rumors": subtly affecting online cognition
the spread of "ownerless rumors" not only causes harm to individuals, but may also have a negative impact on society. the spread of these false information will cause misunderstandings and panic among users, thereby exacerbating social conflicts and even causing social unrest. over time, "ownerless rumors" may infiltrate more areas and eventually lead to a distortion of online cognition.
dealing with “ownerless rumors”: multi-faceted efforts
governing "ownerless rumors" requires efforts in many aspects. first, we must crack down on illegal activities and take legal measures to punish those who make and spread them illegally; second, we must improve the platform review mechanism, strengthen algorithm model optimization, and increase the intensity of network information governance; finally, we must enhance the public's ability to discern and improve users' ability to identify false information. at the same time, we must also guide users to consume rationally and avoid being misled by "ownerless rumors."
the ultimate goal: to build a healthy and orderly network environment
in short, the concept of "air express" can help us better understand the propagation mode of these "ownerless rumors" and propose countermeasures for them. only through multi-faceted efforts can we build a healthy and orderly network environment, reduce the spread of false information, and ensure social harmony and stability.