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an immersive experience journey

one of the major events of this beijing fashion week, the week up fashion show opened in hall 11 of shougang park, integrating the renewal of time-honored brands and cross-border art installations to create a highly immersive and high-quality exhibition feast. new designs from time-honored brands such as beijing arts and crafts, daoxiangcun, and wu yutai bring a unique fashion experience to the audience. at the same time, cross-border art installations, art performances, intangible cultural heritage experiences, creative releases, industry forums, theme salons and other activities will provide participants with a diversified consumer experience and stimulate the vitality of fashion consumption.

**consumption upgrade trend unleashed **

"enjoy boundless fashion" is the theme of the "fashion enjoyment festival" of ss2025 beijing fashion week, which combines online and offline, and closely integrates consumption with entertainment and culture. wanda commercial management beijing city company, shopping malls under wangfujing group, brands such as bosideng, beijing arts and crafts, and xuelian, as well as time-honored brands such as beijing tongrentang, provide consumers with an immersive and wonderful experience that integrates shopping, entertainment, and culture.

the intersection of technology and fashion

this year's beijing fashion week also reached cross-border cooperation with brands such as enervite, blueglass yogurt, banshanlan private tea, lao ganbei, and 7.5 drinking natural spring water, launched a number of joint products, and jointly organized "fashion fit fusion" with "textile and apparel weekly" magazine - a fashion and health salon, unlocking a new consumption trend that emphasizes both fashion and health.

platform development for resource integration

beijing fashion week is committed to building a fashion industry platform for chinese local brands and designers that integrates creative display, trade exchange, and marketing promotion. at the same time, it works closely with beijing xiushui street commercial management co., ltd. to jointly operate the beijing fashion week douyin platform e-commerce account, and launch a "show and buy" business model through the expert matrix account.

continue to promote the coordinated development of beijing, tianjin and hebei

beijing fashion week also actively promotes the construction of the capital's fashion ecosystem and has reached a strategic cooperation with the hebei leather fashion industry alliance to enable brand building and innovative upgrading of hebei's leather industry, effectively assisting the coordinated development strategy of beijing, tianjin and hebei.

the future of fashion is full of infinite possibilities

by deeply reaching and carving every inch of the capital's fashion industry, beijing fashion week will continue to build the key support for the platform's resilient growth and integrated symbiosis, and inject new contemporary connotations into the capital's fashion.