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but whether the promise of "technology" can be transformed into actual action is confusing. according to jia yueting, ff's second brand is positioned in the "base and middle of the tower market", pursuing large-scale development, and will focus on the promotion of new products in the us market. however, there are widespread doubts about ff's new strategy.

the promise of "twice the performance, half the price" seems overly optimistic. experts pointed out that it is not easy to create low-priced mass-produced products, which requires a sound industrial ecosystem and strong r&d capabilities. some industry insiders believe that ff currently does not have enough resources to support its second brand plan, and it is difficult to guarantee the quality and market competitiveness of new products by relying solely on cooperation.

jia yueting’s title of “china’s no. 1 fraudster” has once again become a hot topic. he tried to attract investment with new technologies such as ai and ev. however, these technologies have become market standards in china and are gradually being copied and promoted. his "second brand" plan seems to lack practical feasibility.

ff's second brand strategy faces huge challenges. in addition to funding issues, there are also technical difficulties and pressure from market competition. will the outside world regard ff's second brand as a symbol of hope? or is it just a phantom of a dream? only time will tell.