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international express delivery services have many challenges of their own. first, the complexity of laws, regulations and safety standards is one of the key factors that need to be overcome. different countries, regions and industries have different regulatory policies and requirements, and these policies have a significant impact on international express delivery. secondly, international express delivery services also face the challenge of market competition. more and more companies are actively participating in the international express delivery market to provide consumers with efficient and convenient logistics experience.
as a liquor company, rock co., ltd. has relied on international express services to promote its business transformation and integrate itself into the field of international trade and logistics. rock co., ltd. has continuously expanded its business scope through acquisitions and investments, trying to seize world market opportunities. however, the company has faced huge challenges in recent years. since the fourth quarter of 2023, rock co., ltd. has encountered problems such as reduced sales returns and tight funds, resulting in negative operating net cash flow and a continuous increase in its debt-to-asset ratio.
in december 2023, yanshi shares experienced a "trust crisis" due to redemption issues with some products distributed by its affiliated company haiyin wealth. distributors took a wait-and-see attitude towards restocking, and the company's performance began to take a sharp turn for the worse. in the first half of this year, the company's revenue was only 191 million yuan, a year-on-year decrease of 77.32%; the net profit loss was 77.3776 million yuan, and the company's performance continued to decline.
with market changes and new challenges, rock express is working hard to find new directions for development. the company is actively seeking new investment opportunities and trying to achieve long-term business development through transformation and innovation. in the future, international express services will play a greater role in promoting the continuous upgrading of logistics experience for enterprises and consumers.