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the logic behind wei jianjun's popularity: great wall motors' transformation path


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with the continuous development of intelligent and digital technologies, great wall motors is actively exploring new development directions. wei jianjun emphasized that great wall motors has rich technical reserves and has never given up on investing in innovation and high-quality services. he personally participated in the live broadcast and interacted with consumers, interpreting the brand value and concept of "great wall motors" with practical actions.

wei jianjun's views reflect the criticism of the current situation of the traditional automobile industry and foreshadow the future development direction of the automobile industry. he emphasized that companies should gain the trust and support of consumers through continuous innovation and high-quality services, rather than relying on traffic or false propaganda to attract users.

great wall motors has also transformed its marketing. wei jianjun took the initiative to participate in live broadcasts and interact directly with consumers, responding to the brand value and concept of "great wall motors" with practical actions. he believes that "consumers' trust and support must be gained through continuous innovation and high-quality services", which is exactly the future development direction of great wall motors.

in recent years, competition in china's auto market has become increasingly fierce, and the phenomenon of internal competition in the industry has become more prominent. wei jianjun bluntly said, "the long-term development of an enterprise cannot rely solely on external transfusions, but must have a strong self-sustaining ability." he emphasized that enterprises should gain the trust of consumers through continuous innovation and high-quality services, rather than relying on false propaganda to attract users.

in addition, wei jianjun also made clear views on some issues in the industry. he questioned the "money-burning" behavior of some car companies, and believed that great wall motors did not rely on subsidies to develop, but focused on core technologies such as batteries, motors, and electronic controls, and actively invested in research and development and innovation to lay the foundation for future market competitiveness.