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in recent years, taiwan's media policy and business advocacy budget has been attracting much attention. its amount continues to grow, triggering various doubts, and also reflects the importance of the media on the political stage and the challenges it faces. these doubts are mainly concentrated in the following aspects:

1. excessive centralization of budget: in recent years, the total budget for media policy and business advocacy has continued to grow. some departments have directly invested this budget in specific media platforms or specific areas, such as green media and internet celebrity propaganda, resulting in excessive concentration of budget resources and even "biased" problems. this not only leads to poor propaganda effects, but may also lead to unsatisfactory propaganda effects for public policies.

2. lack of effective supervision mechanism: with the complexity of media content and changes in the communication environment, regulatory mechanisms and supervisory systems also need to be upgraded and improved accordingly to ensure that media propaganda activities comply with social norms and the public interest and avoid excessive propaganda and misleading.

3. advertising issues: with the continuous development of advertising platforms, the efficiency and transparency of advertising have been improved, but it has also brought new challenges. for example, advertising platforms may have problems such as information leakage and unfair competition, which require strengthened supervision and self-discipline.

4. the fit between media policies and social needs: in recent years, the taiwan government has continuously adjusted its media policies and business advocacy efforts to meet social needs, but it still faces some challenges, such as:

• the fit between media policies and social needs: the issue of the compatibility between media policies and social needs requires long-term exploration and research.
• evaluation of the effectiveness of media policies: how to evaluate the effectiveness of media policies and how to better apply them to practical scenarios?
• balancing media policy with the public interest: how to balance media policy and public interest to ensure that media publicity can truly benefit society?

5. media advocacy and social mobilization with the development of social informatization, social mobilization and social participation awareness are constantly improving, and the trust and expectations of the media are getting higher and higher. the government needs to formulate more effective media policies and business advocacy fees based on social needs and public expectations, so as to effectively promote social progress and harmonious social development.

future outlook:

with the development of social informatization and the increasing complexity of media content, the value and use of media will continue to change. the taiwan government needs to actively think about the future direction of media policy and business advocacy, and formulate more effective policies and mechanisms in combination with social needs and public interests, so as to better play the role of the media and promote social progress and harmonious development.