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from price, specifications to sales channels, yangcheng lake hairy crab crab cards have shown distinct changes this year. five crab card plans have attracted many consumers, but the price range of 299 yuan to 399 yuan is more popular with consumers because it takes into account both cost-effectiveness and specifications. mr. liu said that during the mid-autumn festival and national day, the peak sales season for crab cards has arrived, and consumers are eager to enjoy the joy brought by the "crab" taste and regard it as the best choice for gifts.

however, changes in the consumption environment have also affected the crab card market. cui yan told reporters that this year, customers are more inclined to "downgrade" the specifications of crab cards. in the past two years, the specifications of "5 taels of male crab + 4 taels of female crab" were more popular, but this year it has become "4 taels of male crab + 3 taels of female crab". "this is mainly due to the reduction in the budget for business gifts. some companies may have less profit this year and simply don't give gifts."

the changes in consumer demand for crab cards are also reflected in offline and online sales channels. consumers prefer to "see is believing", and offline physical stores can better guarantee quality and authenticity. at the same time, e-commerce has developed rapidly in recent years, and many old customers have turned to online purchases. however, this year, an old customer came back to me for offline repurchase because my farm is in yangcheng lake and i feel more at ease when i see the physical store.

in the "new trend" of crab card sales, consumers are also facing new challenges. yao shuisheng reminded that the price of hairy crabs is expected to rise this year, and advised consumers to be cautious when buying low-priced crab cards. at the same time, he reminded consumers holding crab cards and crab coupons to contact the company as soon as possible to confirm the pick-up time to prevent pick-up restrictions.

with the supervision of the yangcheng lake hairy crab industry association, the crab card market is also facing new challenges and opportunities. if the crab volume involved in the yangcheng lake crab cards sold by the association's authorized units is greater than the crab volume that can be farmed in the authorized breeding area, the association will require the other party to remove the crab cards from the shelves to protect consumer rights and reduce the risk of selling fake products under the guise of selling fake products.