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the secretary-general of the zhejiang traditional chinese medicine industry association pointed out that by 2023, the total output value of zhejiang's traditional chinese medicine industry will reach 21 billion yuan, a year-on-year increase of 7%. zhejiang is actively building a high-quality development system for the entire industry chain of "zhejiang good medicines", making the new "zhejiang eight flavors" bigger and stronger, and actively cultivating the 10 billion industry of food and drug substances and medicinal diet industries. behind this is the support and development of the traditional chinese medicine industry by the zhejiang government over the years. from policy guidance to scientific and technological innovation, it has been driving the continuous development of the traditional chinese medicine industry.

however, zhejiang's traditional chinese medicine industry faces many challenges. issues such as land area and planting costs limit the expansion of the industry. compared with other provinces, zhejiang's traditional chinese medicine planting area is still at a relatively low level, which also directly affects the ranking of zhejiang's traditional chinese medicine industry in the country. "congenital deficiency" is the real dilemma facing zhejiang's traditional chinese medicine industry, but "zhejiang-produced good medicines" have achieved innovation in inheritance.

from variety selection to ecological cultivation, and then to deep processing and fine processing, zhejiang is working hard to consolidate the industrial foundation and pave the way for high-quality development. at the same time, zhejiang actively seizes the opportunity of healthy consumption, gives full play to its own advantages, integrates across industries to open up new markets, and promotes "zhejiang-produced good medicines" into more life scenes.

it is worth mentioning that the zhejiang provincial health commission and nine other departments jointly issued the "zhejiang province traditional chinese medicine full-chain traceability system management measures (trial)", which made useful attempts in management innovation, effectively guaranteed the quality of traditional chinese medicine, promoted the high quality and high price of traditional chinese medicine preparations, and helped the high-quality development of zhejiang's traditional chinese medicine industry.

with the injection of management innovation, technological empowerment, scenario innovation and cross-border integration, zhejiang's traditional chinese medicine industry will usher in broader development prospects.