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in recent years, with the upgrading of consumption and the rapid development of e-commerce, the express delivery industry has ushered in new opportunities and challenges. in order to adapt to market demand, express delivery companies have actively explored digital upgrades and have achieved certain success. for example, sf holding has built a "data flywheel" model that is in line with sf express's own business development by introducing the volcano engine series of digital products. this model uses data analysis and machine learning technology to accurately predict customer needs, optimize operational processes, and improve service quality. deppon express is also actively exploring digital upgrades, and has efficiently integrated user data and achieved precision marketing by introducing volcano engine's customer data platform vecdp.

this highlights the important role of the data flywheel in the digital upgrade of the express delivery industry. it not only improves business efficiency, but also helps companies better understand customer needs and optimize operational processes, thereby enhancing market competitiveness. however, not all companies can directly use the data flywheel model because each company has different digital goals, digitalization levels, and problems to be solved.

the significance of the “data flywheel” is to help express delivery companies better leverage their own advantages and achieve more efficient operations.it can help businesses:

• optimize distribution routes, improve transportation efficiency and reduce transportation costs.
• precision marketing can attract customers more effectively and increase sales.
• understand market demand in a timely manner, adjust production plans in advance, and avoid inventory backlogs.

digital upgrading is a key direction for the development of the express delivery industry, and the "data flywheel" model is precisely an important part of it. with the rapid development of the e-commerce industry, the express delivery industry will usher in greater market opportunities. as the application of new technologies and new models, data flywheels will continue to play an important role in promoting the transformation and upgrading of the express delivery industry from traditional logistics services to more intelligent, digital and efficient ones.