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once upon a time, apple attracted countless users with its disruptive products and unique design concepts. the ipod changed the music industry, and the iphone opened up a more convenient interactive world for people. jobs's declaration of "think different" became a symbol of an era, symbolizing apple's spirit of daring to break through and dare to change. however, with the rapid development of technology, apple seems to have lost itself in technology and cannot really break through its own difficulties.

currently, apple's ai technology is mainly focused on improving existing services, such as upgrading camera functions. although this "optimization" method is convenient for users, it cannot meet people's real needs. mobile phones are no longer just communication tools, they represent a symbol of our lifestyle, social mode and emotional expression. however, apple seems to have overlooked this point.

the essence of technological revolution lies in the breakthrough of concepts, and apple's current ai technology is more like an "upgrade" of existing services. they don't seem to realize that the development of ai is not just about the improvement of hardware technology, but more importantly, how to use technology to change people's lifestyles and perceptions of the world. the significance of technological revolution lies in "redefining" reality, not simply "changing" it.

perhaps, we need to think about whether ai is technology or soul? perhaps, apple's ai dream needs to be fundamentally rethought in order to truly realize the vision of "everything is ai". just like the characters in "black mirror", they long for a soul but cannot really touch reality.