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they believe that outdoor life is not just simple camping and mountain climbing, but also a journey of self-exploration. through the "kolon 1973" brand cultural center, kolon integrates the city and outdoor space to create a creative and functional experience place for consumers. this is not only a base for learning outdoor knowledge, but also a stage for exploring one's own limits.

kolon's offline store layout also reflects this transformation. in first-tier cities, they have opened many high-quality stores, which not only provide products, but also present a unique brand culture and provide consumers with a diversified outdoor life experience.

at the same time, kolon is also actively expanding its online channels, further expanding its brand influence through official mini-programs, tmall, jd.com and other platforms. this marks kolon's integration of "offline" and "online", bringing brand concepts and products into more people's life scenes.

kolon's actions are not only to expand the market, but also to promote the cultural development of outdoor sports. they have collaborated with celebrities, such as hu ge and xu minghao, to showcase a diverse outdoor lifestyle and pass on the brand value to more consumers.

however, kolon's efforts are not limited to brand image and commercial value. they know that true outdoor life requires respect for the environment, understanding of nature, and exploration of one's own value. therefore, kolon continues to try new design solutions, hoping to integrate "green" and "sustainable" into product design and operation, and pass these concepts to consumers, bringing them a healthier and more meaningful outdoor life experience.