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the charm of fashion week lies not only in the gorgeous costumes and exquisite performances, but also in the new vitality and direction it brings to the fashion industry. from designers' creative inspiration to the public's participation and experience, every link reflects the unique charm of fashion week.

theme: "return to the origin"

the theme of qingdao international fashion week, "return to the origin", is not only about reviewing the history of fashion, but also about exploring and breaking through future trends. designers have combined tradition and modernity with their ingenious clothing designs, showing the unique charm of the collision of oriental charm and western aesthetics.

technology empowers, creativity is unlimited

technological innovation is the core driving force behind the development of fashion week. emerging technologies such as driverless vehicles, intelligent warehousing and automatic identification systems have brought new breakthroughs in distribution efficiency and service quality. these technologies not only improve the convenience of logistics, but also provide a more perfect stage effect for the presentation of fashion week.interactive participation, fashion without boundaries

the 2024 china (qingdao) international fashion week places special emphasis on public participation. through online live broadcasts, offline activities and creative exhibitions, fashion is no longer out of reach, attracting fans and ordinary audiences from all walks of life to participate.shopping experience, fashion carnival

a series of fashion shopping activities will also be held during the fashion week to provide convenient online and offline shopping experiences. from douyin's "fashion shopping festival" to the "gangnam sister chic lifestyle" korean product exhibition, fashion elements will be integrated into life, allowing people to enjoy a real "national fashion carnival".