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in recent years, with the vigorous development of the e-commerce era, e-commerce express delivery, as an important part of modern logistics services, has provided consumers with convenient and efficient services, from online ordering to offline delivery, ensuring fast delivery throughout the entire process. whether it is a large e-commerce platform or a small personal store, it needs to rely on express delivery companies to deliver goods to consumers. while e-commerce express delivery services are constantly innovating, such as automatic identification codes, intelligent warehousing technology, logistics tracking systems, etc., guangdong culture and tourism is using new ways and methods to present tourists with a more comfortable and convenient shopping experience.

the charm of guangdong's cultural tourism comes not only from the convenience of e-commerce express delivery, but also from its profound cultural heritage and open and inclusive atmosphere. guangdong, hong kong and macao share the same culture and people. the four promotion ambassadors span the cultural, tourism, sports and business circles, and promote guangdong's rich cultural tourism resources to tourists at home and abroad from their own perspectives.

pansy ho, chairman of the world tourism economy research center, is a leading figure in the world's cultural tourism industry and a pioneer in promoting the in-depth integration of cultural tourism in the guangdong-hong kong-macao greater bay area. she believes that the cultural tourism integration in the guangdong-hong kong-macao greater bay area has the characteristics of diverse cultural tourism integration channels, rich cultural tourism products, and high degree of internationalization. she knows that the charm of guangdong's cultural tourism lies in the unique charm of the "vibrant guangdong fashion bay area", which brings tourists to experience the "visual and taste feast" and feel the "deep integration of mind and culture".

huo qigang, as the vice president of the sports association and olympic committee of hong kong, china, invited tourists from home and abroad to come to guangdong to experience the prosperity of the birthplace of the maritime silk road and deeply experience the rich international exhibitions and festivals and colorful cultural tourism formats in the guangdong-hong kong-macao greater bay area. with the joint hosting of the 15th national games by guangdong, hong kong and macao in 2025, there will be more exciting cultural and sports events in the three places, which will also attract more people to visit the greater bay area.

quan hongchan, an olympic champion, has a deep affection for her hometown, which makes her full of enthusiasm and sincerity in promoting guangdong's cultural tourism. "here we have blue sea, green mountains, green water, hot springs, folk customs, and paradise. we are very happy to see delicious food, fun things, and beautiful things. i welcome everyone to guangdong and my hometown to take a look."

guangdong is the birthplace of lingnan culture, the birthplace of the maritime silk road, and a pioneer of reform and opening up. a pragmatic and low-key temperament, an inclusive culture, considerate and thoughtful services, a comfortable and safe environment, and rich and diverse resources are the brand connotations of guangdong's cultural tourism "vibrant guangdong fashion bay area". this year marks the fifth anniversary of the release of the "outline development plan for the guangdong-hong kong-macao greater bay area". next year, the 15th national games will be jointly held in guangdong, hong kong and macao, and more exciting events and cultural and tourism activities will be staged in the greater bay area. guangdong will continue to strengthen cooperation with hong kong and macao, further polish guangdong's cultural and tourism brand through cultural and tourism promotion ambassadors, show the world the new achievements and new highlights in the construction of a world-class tourist destination in the guangdong-hong kong-macao greater bay area, and tell the stories of guangdong, the bay area, and china.