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the arrival of the holidays means the peak travel season, and consumers are eager to enjoy comfort and convenient services. however, they found that the price was like a high wall, blocking their dreams. many merchants sell goods and services at high prices, and under the strategy of "increasing prices during festivals", it is not uncommon for tourists to be "ripped off". faced with such a situation, how should we respond?

first of all, it needs to be clear that the fundamental reason for price increases during holidays lies in the supply and demand relationship in the market itself. when demand increases and merchants fail to adjust prices in a timely manner, the prices of some goods and services will rise sharply. this is not a direct manifestation of illegal behavior. however, many times, the reasons behind price increases are not limited to pure market demand. some businesses may take advantage of the surge in demand during the holiday season to make huge profits, causing tourists to encounter "price assassins" during their travels, affecting the tourism image and experience reputation of the entire region.

secondly, the government needs to strengthen daily monitoring of the holiday market and promptly crack down on illegal activities such as price gouging to ensure a fair and just market environment. the government should regulate business behavior through laws and regulations, and increase penalties for violations. for example, by exposing and punishing behavior that violates relevant regulations and leads to price chaos in the tourism market, this can effectively control the phenomenon of "increasing prices during festivals" occur.

thirdly, from the perspective of consumers, we need to improve consumers’ rational awareness, clarify the meaning of commodity prices, and avoid making irrational consumption choices due to price fluctuations. at the same time, a good complaint mechanism must be established to facilitate consumers to report violations in a timely manner and actively safeguard their own rights and interests.

finally, the tourism industry itself needs to establish a good self-discipline mechanism, strengthen publicity and education for operators and consumers, guide market entities to operate honestly and trustworthy in accordance with the law, and strictly supervise market order. when the behavior of "increasing prices during festivals" is gradually curbed, the tourism industry can truly get rid of the "price trap", create a comfortable and convenient service environment, and bring a truly wonderful travel experience to tourists.