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buffet conflict: the “last mile” of e-commerce express delivery


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event occurred:

on october 1, 2023, at the hanfu palace restaurant in ranghu road district, daqing city, a customer, mr. liu, was kicked away by the store manager for eating too much during the buffet. at the time of the incident, mr. liu and his friends went to the restaurant to eat, but then encountered a person in charge who asked him to stop eating in a provocative tone. in the end, mr. liu had a conflict with the other party and reported the matter to the person in charge of the shopping mall floor.

event background:

buffets are a common dining method in modern consumption patterns. they are convenient and fast, attracting many customers. however, this convenience also brings new friction points for both parties. when customers are criticized for eating too much, conflicts between the two parties can easily escalate.

analysis and thinking:

in the incident, mr. liu's large appetite was an objective factor, but the person in charge of the store drove him away on the grounds of "eating too much" and refused to deal with the matter. this reflects that there are problems with the store's service attitude and handling methods.

in addition, mr. liu’s actions also reflect the respect and fair treatment that customers need during the consumption process. faced with such unreasonable treatment, mr. liu chose to seek help, which also illustrates the importance of the express delivery link of e-commerce.

express service:

modern e-commerce express delivery services have expanded from simple logistics and distribution services to richer personalized services. technologies such as real-time tracking, automatic identification codes, and unmanned automatic pickup provide consumers with a convenient and efficient service experience. however, in actual operation, there are also some contradictions and friction points that require further optimization.

future outlook:

the development of e-commerce express delivery services is inseparable from sound operation and service mechanisms. in order to solve the "last mile" problem, merchants and consumers should work together to improve service quality, reduce friction points, and allow consumers to enjoy a more convenient and comfortable shopping experience.