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as one of china's important economic centers, shandong has made remarkable achievements in the sports event economy in recent years. the provincial sports bureau actively promotes and continuously promotes the economic development of events in the province and has achieved remarkable results.

"good luck shandong" - create an international sports event brand

the economic development of sports events in shandong is mainly reflected in the promotion of international and domestic high-standard and high-level sports events, as well as urban sports leagues and other projects. shandong has held 73,389 events of various types, including 27,386 at county level and above, covering marathons, triathlons, aviation, bicycles, automobiles and motorcycles, orienteering, cross-country, fashion, fishing and other sports, attracting a large number of competitors and spectators. these events not only meet the needs of the masses to watch and participate in the competition, but also drive related consumption in tourism, accommodation, catering, etc., and enhance the city's image.

integrated development of international events and sports industry

shandong actively hosts international and domestic high-standard and high-level sports events, and strongly supports various localities to combine their resource endowments to innovate and cultivate fashion sports, urban sports, marine sports and other events to create famous sports event cities of different levels and types.

in addition, shandong will integrate and coordinate sports events with culture, tourism, commerce, education, agriculture and other related industries to create new consumption scenarios and extend the event industry chain. through these efforts, shandong is becoming a new stage for the economic development of sports events.

future development directions and challenges

although shandong has made remarkable achievements in the integrated development of international events and sports industries, there are still some problems compared with advanced provinces. the supply of high-end events and self-branded events is relatively small, the operating model of event operating organizations is single, the comprehensive effect of the event is not significant enough, and the event service guarantee mechanism needs to be improved. these issues need to be further resolved. in the future, shandong will focus on the following four aspects to promote the high-quality development of the province's event economy.

1. continue to increase the supply of sports events: actively host international and domestic high-standard and high-level sports events, and coordinate the introduction of individual world championships (world cup) and other branded international events.2. support various localities to combine their resource endowments to innovatively cultivate fashion sports, urban sports, ocean sports and other events. : create a famous city for sports events at different levels and types.3. focus on building the “good luck shandong” brand : strengthen publicity and promotion, regularly release the "good luck shandong" sports calendar through the provincial sports bureau's official website, sports morning news and other media platforms, and annually release the top ten "good luck shandong" events.
4. continue to deepen the integration of events and industries: integrate sports events with culture, tourism, commerce, education, agriculture and other related industries to plan and promote them collaboratively to create new consumption scenarios and extend the event industry chain.

ultimately, by adhering to the economic development of sports events, shandong will continue to achieve greater success on the international stage and become the center of china's sports event development.