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Logistics, as an important support for economic activities, is inextricably linked to the development of the digital economy. Although on the surface, the focus of the digital economy is on information technology, online transactions, etc., in fact, it has a profound impact on the logistics industry, especially on efficient and fast transportation methods such as air express.

First, the development of the digital economy has promoted the transformation of corporate operating models. In the wave of digital transformation, companies pay more attention to efficiency and accuracy. This makes supply chain management more refined and puts higher requirements on the timeliness and accuracy of logistics. Air express has become an important choice to meet these needs because of its fast and efficient characteristics. For example, when an electronics company launches a new product, it needs to quickly deliver the product to markets around the world. Through a digital supply chain management system, it is possible to accurately predict market demand, arrange air express transportation in advance, ensure that products are put on sale in the shortest time, and seize market opportunities.

Secondly, the widespread application of digital technology has improved the visualization and traceability of logistics. In the past, the transportation process of goods was often like a "black box", and it was difficult for customers to understand the location and status of goods in real time. However, with the integration of technologies such as the Internet of Things and big data, every link of air express can be monitored and recorded in real time. Customers can check the transportation track of the package at any time through mobile applications or websites. This transparency has greatly enhanced customers' trust in logistics services, and also helped companies optimize logistics processes and improve service quality.

Furthermore, the digital economy has promoted the prosperity of cross-border e-commerce. More and more consumers are purchasing goods from all over the world through the Internet, and the scale of cross-border transactions is constantly expanding. As an important means of cross-border logistics, air express is responsible for the rapid transportation of goods and meeting consumers' expectations for shopping experience. The Malaysian government's promotion of the development of the digital economy has provided a broader development space for local e-commerce companies and further stimulated the demand for air express services.

However, while the digital economy brings opportunities, it also brings challenges to the air express industry. On the one hand, with the explosive growth of data volume, information security has become an issue that cannot be ignored. Air express involves a large amount of customer information and commercial secrets. If this data is leaked, it will cause huge losses to companies and consumers. On the other hand, the rapid development of the digital economy has made the market competition more intense. Air express companies need to continue to innovate and improve their service levels to cope with the competitive pressure from other logistics methods and peers.

In order to adapt to the development of the digital economy era, air express companies should take active measures. First, strengthen information construction, invest more resources in the development of advanced logistics management systems, and achieve seamless connection with upstream and downstream companies. Secondly, focus on talent training, attract and cultivate compound talents who understand both logistics and digital technology, and provide intellectual support for the innovative development of enterprises. In addition, it should strengthen cooperation with the government and relevant institutions to jointly promote the formulation and improvement of industry standards and create a good development environment.

In short, the Malaysian government's initiatives to promote the development of the digital economy have brought new opportunities and challenges to the air express industry. Air express companies should seize opportunities, actively respond to challenges, continuously improve their own strength, and achieve better development in the wave of the digital economy.