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First, local brands have deep roots in the Indian market. They understand the needs and preferences of local consumers better and can provide products and services that are more in line with the market. For example, brands such as Micromax and Lava have occupied a certain share in the low-end and mid-range markets in India, and have won the favor of many consumers with their cost-effective advantages and localized marketing strategies.

Secondly, supply chain issues pose a huge challenge to Chinese brands. Supply chain disruptions may lead to delayed product delivery, higher costs, and lower customer satisfaction. In the context of globalization, the stability of the supply chain is crucial. Once a disruption occurs, it will not only affect production and sales, but may also damage the brand image.

However, while exploring these direct factors, we cannot ignore some indirect but equally important factors. Among them, logistics and transportation have affected the performance of Chinese brands in the Indian market to a certain extent.

Logistics and transportation play a vital role in brand market expansion. Efficient logistics can ensure that products are delivered to consumers in a timely and accurate manner, improve customer satisfaction, and enhance brand competitiveness. On the contrary, poor logistics links may lead to a series of problems.

Although logistics and transportation are not directly equivalent to international express delivery, international express delivery plays an important role in it. As a fast and efficient logistics method, international express delivery can achieve rapid transportation of cross-border goods. For Chinese brands expanding in the Indian market, international express delivery can help solve some transportation problems in the supply chain.

Through international express delivery, Chinese brands can launch new products to the Indian market faster and respond to market demand in a timely manner. At the same time, international express delivery has professional advantages in handling the complex procedures and links of cross-border logistics, which can reduce logistics risks and improve transportation reliability.

On the other hand, international express delivery also has some limitations. For example, the cost is relatively high and may not be suitable for some price-sensitive products. In addition, the coverage of international express delivery in some areas may be limited and cannot meet the delivery needs of remote areas.

In order to cope with these challenges, Chinese brands in the Indian market need to comprehensively consider a variety of logistics solutions and optimize the supply chain layout. While taking advantage of international express delivery, they also need to combine local logistics resources to build a more flexible and efficient logistics system.

In short, the competitive pressure and supply chain disruptions faced by Chinese brands in the Indian market are the result of multiple factors. Although international express delivery is not a panacea for all problems, it plays a certain role in optimizing logistics and transportation and enhancing brand competitiveness. Chinese brands need to have a deep understanding of the market and respond flexibly to achieve sustainable development in the Indian market.