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The hidden connection between international express delivery and car companies’ crisis management


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In today's era of globalization, the development of the international express delivery industry is changing with each passing day. It is not just a simple transportation of goods from one place to another, but also an important link connecting the global economy.

However, when we turn our attention to the automotive industry, we will find that there are also many phenomena worth discussing. Take the spontaneous combustion of the Polar Fox as an example. The manufacturer's series of operations, such as covering the car with a cover, prying off the car logo, and wearing clothes backwards, have aroused widespread public concern and doubts.

This crisis handling method can't help but remind people of the international express delivery industry's response strategy when facing emergencies. In international express delivery, package loss, damage, delays and other problems often occur. When these problems occur, the first thing the express delivery company should do is to quickly find out the cause and provide customers with accurate information and solutions.

Similarly, for car companies, when vehicles have serious problems such as spontaneous combustion, a positive, transparent and responsible attitude is the key to winning the trust of consumers.

Let's take a look at other car companies, how did BYD and Wuling Motors deal with similar problems? As a leading domestic new energy vehicle company, BYD has always attached great importance to the maintenance of product quality and brand image. When faced with a possible crisis, BYD is often able to take quick measures, conduct investigations and improvements, and promptly announce the results to the public.

Wuling Motors is popular among consumers for its affordable prices and practical models. When faced with vehicle quality issues, Wuling Motors will actively listen to consumers and work hard to solve the problems in order to maintain its good reputation.

In comparison, the handling method of the Polar Fox manufacturer seems immature and unprofessional. Such actions as covering the car with a car cover, prying off the car logo, and wearing clothes backwards not only failed to solve the problem, but further aggravated public dissatisfaction and doubts. This practice of evading responsibility is undoubtedly a huge damage to the brand image.

From the perspective of the international express delivery industry, a successful crisis management case can provide a good reference for auto companies. For example, when an international express delivery company finds that a batch of parcels are damaged during transportation, they will immediately activate the emergency plan, notify relevant customers, and evaluate and compensate for the damaged parcels. At the same time, they will investigate the entire transportation process to find out the reasons for the damage to the parcels so as to take measures to prevent similar problems from happening again.

Automakers should also establish a sound crisis management mechanism. Risk assessment and emergency plan formulation should be done in advance in all aspects of vehicle R&D, production, sales and after-sales service. Once a problem occurs, they can respond quickly and take effective measures to solve the problem, minimizing the impact on brand image and consumer trust.

In addition, active safety capabilities are also an aspect that the automotive industry cannot ignore. With the continuous advancement of technology, the active safety configuration of automobiles is becoming more and more abundant, such as automatic emergency braking, lane departure warning, adaptive cruise control, etc. The application of these technologies can not only improve the driving safety of vehicles, but also reduce the risk of vehicle failures and accidents to a certain extent.

The international express delivery industry has also taken a series of measures to ensure the safe transportation of parcels, such as strengthening parcel packaging, optimizing transportation routes, and improving the safety of transportation equipment. These experiences and practices are also of certain reference value for automakers to improve the active safety capabilities of their vehicles.

In short, although the international express delivery industry and the automobile industry are different in business areas, they have many similarities in crisis management and security. Automakers can learn lessons from the successful experience of the international express delivery industry, continuously improve their own management mechanisms and service levels, and provide consumers with safer and more reliable products and services.