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The arrival of the era of substitute products is not accidental. Consumers' pursuit of cost-effectiveness and intensified market competition have prompted the development of substitute products. For brands, this is both a challenge and an opportunity. They need to re-examine their product positioning and marketing strategies to adapt to market changes.

Take cosmetics as an example. Many alternative brands have successfully attracted a large number of consumers by optimizing cost structure and improving product quality. They have put a lot of effort into packaging, ingredients, etc., providing a similar or even better user experience than big brands, while at a more affordable price. This trend is also evident in the contact lens market. Some alternative brands have broken the monopoly of big brands with cost-effective products.

However, the rise of substitute products has also brought some problems. For example, some substitute products may have uneven quality, and consumers need to be more cautious when choosing. In addition, the emergence of a large number of substitute products may lead to excessively fierce market competition, and some brands may resort to unfair means to compete for market share.

In such a market environment, enterprises need to continuously innovate and enhance their competitiveness. On the one hand, they need to increase investment in research and development, improve product quality and performance to meet the increasingly diverse needs of consumers; on the other hand, they need to strengthen brand building, enhance brand image and popularity, and enhance consumer loyalty.

Also related to the era of substitute products is the overseas express delivery business. With the global development of e-commerce, overseas express delivery to door services are becoming increasingly popular. This service provides convenience for consumers to purchase overseas goods and also opens up new channels for the dissemination and sales of substitute products.

Consumers can easily purchase low-priced products from different countries and regions through overseas express delivery, further expanding their range of choices. At the same time, the development of overseas express delivery has also prompted domestic companies to strengthen exchanges and cooperation with the international market, learn from foreign advanced production technology and management experience, and improve their own product quality and competitiveness.

However, there are also some problems with overseas express delivery services. For example, the logistics timeliness is unstable, and packages are lost or damaged. In addition, changes in customs policies may also have an impact on overseas express delivery business, increasing trade uncertainty.

For consumers, while enjoying the convenience brought by overseas express delivery, they should also pay attention to the related risks and problems. When choosing overseas express delivery services, they should choose a courier company with good reputation and understand the relevant policies and fees. For enterprises, they should strengthen cooperation with express delivery companies, optimize logistics processes, and improve service quality to enhance consumer satisfaction.

In short, the rise of the era of flat-rate substitution has brought new vitality and challenges to the market, and overseas express delivery to door services has provided strong support for the development of this trend. In the future development, both enterprises and consumers need to constantly adapt to changes, seize opportunities, and achieve common development.