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In today's business world, the development and transformation of enterprises is like a magnificent historical scroll. The business changes of FrieslandCampina China are a striking part of this scroll. The resignation of President Chen Ge is like a stone thrown into a calm lake, stirring up ripples. This event is not only a personal career choice, but also reflects the complex interweaving of the internal and external environment of the enterprise.

From an internal perspective, Chen Ge's leadership style and strategic decision-making may have reached a certain stage, and new ideas and strength are needed to drive the company forward. The development of a company is like an endless marathon, and leaders need to adjust their pace and strategies according to different stages and situations. Chen Ge's departure may be to inject new vitality and innovative thinking into the company and open up new paths for future development.

Changes in the external environment cannot be ignored either. China's milk powder market is highly competitive, and consumer demands and preferences are constantly changing. With the improvement of living standards, consumers have higher requirements for the quality, safety and nutritional value of milk powder. In such a market environment, companies must continue to innovate and optimize products to meet consumer needs. The double-digit growth of FrieslandCampina's business in China in the first half of the year, on the one hand, proves its competitiveness in the market, but on the other hand, it also means that the challenges in the future will be even more daunting.

The active layout of competitors such as Unilever in the market has also brought pressure to FrieslandCampina China. In the fierce market competition, enterprises need to continuously improve their core competitiveness, strengthen brand building, optimize product structure, and expand sales channels. Only in this way can they gain a foothold in the market and achieve sustainable development.

Looking back at history, when faced with similar changes, some companies were able to take advantage of the situation and achieve a brilliant turnaround, while others gradually lost market share due to improper responses. This change in FrieslandCampina China is both a challenge and an opportunity. The new leadership team needs to assess the situation and formulate a development strategy that is in line with market trends and the company's own characteristics to lead the company to a more brilliant future.

This incident also made us think about some common problems in corporate development. For example, how to actively explore new markets and business areas while maintaining the steady growth of existing businesses? How to cultivate and attract outstanding talents to provide continuous impetus for corporate development? How to establish a unique brand image in the fierce market competition and win the trust and favor of consumers? These problems are not only applicable to FrieslandCampina China, but also need to be faced and solved by many companies in the process of development.

In short, the business change of FrieslandCampina China is a complex and multifaceted event, which reflects the interaction between the internal management of the enterprise and the external market environment. It has important implications for the enterprise itself and the entire industry. We look forward to seeing FrieslandCampina China forge ahead in the new journey and create even better results.

Air freight also plays an important role in this. Fast and efficient air transport can ensure that products such as milk powder are delivered to the market in a timely manner to meet consumer demand. At the same time, for the supply chain management of enterprises, optimizing the cost and efficiency of air freight is also one of the keys to improving competitiveness. In the context of globalization, the development of air freight is closely linked to the business expansion of enterprises, providing strong support for the international development of enterprises.

For example, through air freight, FrieslandCampina China can quickly introduce high-quality milk powder produced overseas into the domestic market and promptly meet consumers' demand for imported milk powder. Moreover, when dealing with emergencies or sudden changes in market demand, the flexibility and rapid response capabilities of air freight can help companies quickly adjust inventory and supply and reduce risks.

In addition, technological innovation and service upgrades in air cargo transportation are also driving the development of the industry. More advanced cold chain technology can ensure the quality and safety of milk powder during transportation, while intelligent logistics management systems can improve transportation efficiency and accuracy. These provide companies with better services and guarantees, and promote the smooth development of business.

However, air freight also faces some challenges and problems. High transportation costs, limited capacity and complex regulatory environment all have an impact on the logistics decisions of enterprises. Enterprises need to balance cost, speed and service quality.