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Luckin Coffee has lowered its product prices through large-scale subsidies and preferential activities, attracting a large number of consumers. This strategy of sacrificing short-term profits in exchange for market share is not uncommon in the field of e-commerce express delivery. Many e-commerce express delivery companies have used low-price strategies to seize market share in the early stages of their development.

Competition in the e-commerce express delivery industry is fierce. In order to attract customers, companies often lower prices, provide faster delivery speeds and better services. This is just like Luckin Coffee attracting consumers by offering low-priced, high-quality coffee. However, this low-price strategy may cause companies to suffer short-term profits, but in the long run, once they occupy enough market share, they may be able to increase profits through economies of scale and optimized operations.

At the same time, Luckin Coffee's innovation in marketing is also worth learning from for e-commerce and express delivery companies. Luckin used social media and online channels for precision marketing, which quickly increased brand awareness. E-commerce and express delivery companies can also use online platforms and big data analysis to accurately identify customer needs and provide personalized services and marketing plans.

In addition, Luckin Coffee continues to launch new products and services to meet the diverse needs of consumers. E-commerce express delivery companies also need to continue to innovate, such as launching new businesses such as cold chain express delivery and same-city instant delivery to adapt to market changes and consumer needs.

However, there are some differences between the e-commerce express delivery industry and Luckin Coffee. Luckin Coffee's products are relatively simple, mainly focusing on coffee drinks. E-commerce express delivery companies need to handle a variety of goods, and the logistics links and problems they face are more complicated.

In the future development, e-commerce express delivery companies need to focus on profit balance and sustainable development while pursuing market share. They cannot just rely on low-price strategies, but also need to continuously improve service quality and operational efficiency, strengthen brand building and innovation capabilities, in order to remain invincible in the fierce market competition.

In short, Luckin Coffee's strategy of sacrificing profits to gain market share provides some reference and inspiration for the e-commerce express delivery industry. E-commerce express delivery companies should formulate reasonable development strategies based on their own characteristics and market environment to achieve sustainable development.