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The development of e-commerce cannot be separated from financial support. From payment links to supply chain finance, financial services provide guarantees for the smooth operation of e-commerce. The transaction scale of e-commerce platforms continues to expand, and the demand for funds is also growing. The reduction of fees in the public fund industry provides more favorable conditions for the fund management of e-commerce companies.

Innovation in financial services is also driven by e-commerce. The data advantage of e-commerce provides financial institutions with richer customer portraits and credit assessment bases, promoting the personalized customization of financial products. For example, based on consumers' purchasing behavior and credit records on e-commerce platforms, financial institutions can launch suitable financial products more accurately.

However, the integration of the two is not always smooth. Competition in the e-commerce industry is fierce, and some companies may face difficulties in capital turnover, which poses a challenge to the risk control of financial services. At the same time, the regulatory policies of financial services may also have certain constraints on the integration of e-commerce and finance.

In short, the interaction between e-commerce and financial services is a complex and dynamic process. In the future, with the advancement of technology and changes in the market, the intersection between the two is expected to further expand and deepen, bringing new opportunities and challenges to economic development.