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In today's business world, a company's competitive strategy is crucial. Starbucks China has always focused on providing high-quality coffee and a unique in-store experience, and has resolutely avoided getting involved in the vortex of price competition. This strategy reflects its deep understanding and adherence to brand value. Through carefully crafted store environments, high-quality coffee beans, and professional baristas, Starbucks has created a high-quality consumption scene for consumers, thus attracting customers who pursue quality and experience.

As a well-known hotel brand, Hilton also pays attention to brand image and service quality. It is committed to providing guests with a comfortable and luxurious accommodation experience. By continuously optimizing service processes and improving facilities and equipment, it has established a good reputation in the market. Hilton's pricing strategy is not based solely on cost and profit considerations, but more on maintaining and improving brand value.

This strategy of sticking to a high-end positioning is not without challenges. Intense market competition, diverse consumer demands, and the presence of price-sensitive consumers can all put pressure on companies. However, Starbucks China and Hilton have successfully established a firm foothold in the market by continuously innovating and optimizing services to meet consumer needs.

Compared with them, some companies may choose to engage in "price wars" for short-term market share and sales. However, this strategy is often unsustainable and may lead to a decline in corporate profits, damage to brand image, and even affect the quality of products and services.

Back to the international express delivery industry, its development is also facing similar challenges and choices. In the fierce market competition, international express delivery companies need to weigh the relationship between price and service quality. If they rely solely on low prices to attract customers, they may gain a certain market share in the short term, but in the long run, they may lose customer trust because they cannot guarantee service quality.

On the contrary, those companies that focus on service quality and continuously improve the speed and safety of express delivery can win the long-term trust of customers, although their prices may be relatively high. For example, some international express delivery giants provide customers with efficient and reliable express delivery services by establishing global networks and investing in advanced logistics technologies.

At the same time, international express delivery companies also need to pay attention to changes in market demand and continuously innovate service models. With the rapid development of e-commerce, the rise of cross-border e-commerce has brought new opportunities and challenges to international express delivery. Companies need to provide customized express delivery solutions, such as expedited express delivery, cold chain express delivery, etc., according to different customer needs.

In addition, international express delivery companies need to strengthen cooperation with upstream and downstream companies. Establishing good cooperative relationships with e-commerce platforms and suppliers can optimize express delivery processes, improve service efficiency, and thus enhance customer satisfaction.

In short, whether it is Starbucks China, Hilton or international express delivery companies, in the fiercely competitive market environment, only by adhering to quality, continuous innovation and adapting to market changes can sustainable development be achieved.