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As an important form of modern commerce, the rise and development of e-commerce is not accidental. Relying on the rapid progress of Internet technology, it breaks the limitations of time and space and allows consumers to buy their favorite products anytime and anywhere.

From the perspective of consumers, e-commerce provides great convenience. You no longer need to squeeze out time to go shopping in physical stores after a busy workday. You can browse a vast number of products by just clicking the mouse or sliding the phone screen. Moreover, the variety of products on e-commerce platforms is rich and diverse, which can meet almost all personalized needs.

For merchants, e-commerce reduces operating costs. There is no need to rent expensive stores, which reduces the investment in manpower and material resources. At the same time, with the help of big data analysis, merchants can understand consumers' needs and preferences more accurately, thereby optimizing products and services.

However, the rapid development of e-commerce has also brought a series of problems. Logistics and distribution is one of the key issues. The express delivery industry has risen rapidly under the impetus of e-commerce, but it is also facing huge pressure and challenges.

Logistics speed has become the focus of consumers. People expect to receive goods as soon as possible after placing an order, which requires express delivery companies to improve delivery efficiency. During e-commerce promotions, such as "Double Eleven" and "618", the volume of express delivery has exploded. How to cope with the logistics demand during this peak period is a problem that the express delivery industry needs to solve urgently.

The quality of express delivery services is also crucial. Problems such as damage or loss of goods during transportation will seriously affect consumers' shopping experience. Therefore, express delivery companies need to strengthen management to ensure the safety and complete delivery of packages.

The development of e-commerce has also had an impact on traditional commerce. Many physical stores are facing the dilemma of reduced customer base and declining sales. However, this does not mean that physical commerce will be completely replaced, but rather it will prompt it to continue to innovate and transform.

For example, some physical stores have begun to focus on creating experiential consumption scenarios and providing personalized services to attract consumers. At the same time, the online and offline integrated business model has gradually emerged, where consumers can browse products online and experience and purchase them offline.

Back to the Qingdao Army Day theme light show mentioned at the beginning, it is an expression of emotion, embodying people's love and respect for the country and the army. Although e-commerce express delivery seems to have no direct connection with such cultural activities, it actually reflects the development and progress of society.

They are all products of the times, playing an important role in their respective fields, and bringing changes and convenience to people's lives. In the future, we expect the e-commerce express delivery industry to continue to improve and develop, and make greater contributions to the prosperity of the economy and society.

At the same time, we also hope that there will be more and more cultural activities like the theme light show in Qingdao to enrich people’s spiritual life and enhance national cohesion and pride.