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First, the development of artificial intelligence has brought more accurate recommendation systems to e-commerce. By analyzing and processing a large amount of user data, AI can understand user preferences and needs, thereby providing consumers with personalized product recommendations, improving shopping experience and sales conversion rates.

Secondly, the application of big models has improved the logistics management of e-commerce. With the help of advanced algorithms and predictive models, e-commerce companies can plan inventory and delivery routes more effectively, reduce costs and improve delivery efficiency, ensuring that goods can be delivered to consumers quickly and accurately.

However, the limited supply of chips is not without impact on e-commerce. This may lead to a slowdown in the development and application of related technologies, affecting the technological upgrade and innovation pace of e-commerce platforms. For example, the development of intelligence in logistics tracking, smart warehousing, etc. may be restricted to a certain extent.

In addition, the attention and coverage of Hong Kong media also reflects the important position of the e-commerce industry in the global economy. Its attention to China's progress in the field of science and technology further highlights the interdependent and mutually reinforcing relationship between e-commerce and technology.

In general, despite challenges such as chip supply, technological progress has brought many opportunities and changes to the e-commerce industry, driving its continuous development and improvement. In the future, the e-commerce industry will continue to deeply integrate with technology to create more possibilities.