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The Chinese market is extremely attractive to Apple. The huge consumer base and growing purchasing power make it an important part of Apple's global strategy. However, the competition is also extremely fierce, and the rise of other technology brands has brought considerable pressure to Apple.

At the same time, the spread of American basketball culture in China has also influenced Apple's marketing strategy to a certain extent. The influence of basketball stars and the promotion of related products have created a unique marketing environment for Apple.

It is worth noting that although Apple has achieved certain results in the Chinese market, the competition for market share has never stopped. This is also closely related to overseas express delivery services.

The development of overseas express delivery services has facilitated the cross-border sales of Apple products. Consumers can obtain Apple products from overseas more conveniently to meet their personalized needs. This not only shortens the time and distance of purchase, but also affects consumers' purchasing decisions to a certain extent.

However, overseas express delivery to door services also bring some challenges, such as cost and time control of cross-border logistics, tariff and tax issues, and the complexity of after-sales service. For Apple, how to properly solve these problems while taking advantage of this service is the key to maintaining its competitiveness in the Chinese market.

In addition, from the perspective of the supply chain, overseas express delivery services have also had an impact on Apple's production and distribution. Efficient express delivery services help speed up the circulation of products and reduce inventory costs, but they also require Apple to manage the supply chain more meticulously to ensure product quality and supply stability.

In terms of marketing, overseas express delivery to door services provide Apple with more room for innovation. For example, by launching joint promotions with express delivery partners, or providing preferential policies for fast delivery in specific regions, more consumers can be attracted to buy Apple products.

In general, the overseas express delivery service has played an important role in Cook's promotion of Apple Intelligence in China, but it has also brought a series of challenges and opportunities. Apple needs to assess the situation and make full use of the advantages of this service while actively dealing with the problems it brings in order to achieve sustainable development and success in the Chinese market.