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Overseas express delivery to door service is one of the important measures taken by Apple to improve user experience. Through efficient logistics and distribution, Apple products can be delivered to consumers faster and more conveniently. This has enhanced its competitiveness in the international market to a certain extent, especially in Europe and the United States. However, in the Chinese market, the situation is different.

The performance decline in China was more than expected. There are many reasons for this. First, the rise of Chinese mobile phone brands has brought huge competitive pressure to Apple. Huawei, Xiaomi and other brands continue to launch innovative and cost-effective products, attracting many consumers.

Secondly, changes in consumer demand are also an important factor. As Chinese consumers' demand for smartphones gradually saturates, the demand for upgrading Apple products is no longer as strong as before.

Furthermore, Apple's product strategy may not fully meet the needs of consumers in the Chinese market. For example, the functions and designs of some products fail to fully meet the preferences of Chinese consumers.

From a financial accounting perspective, the decline in China's performance has had a certain impact on Apple's total revenue. The data in the financial statements directly reflects this problem.

Despite this, Apple CEO still expressed confidence in the long-term prospects. This may be due to Apple's strong R&D capabilities and brand influence. Apple has been constantly innovating and investing a lot of resources in developing new technologies and new products.

In the future, Apple needs to pay more attention to changes in the Chinese market, adjust its product strategies and marketing methods, strengthen cooperation with local partners, and gain a deeper understanding of the needs of Chinese consumers in order to enhance its competitiveness in the Chinese market.

The development trend of overseas express delivery services around the world is still worth paying attention to. With the booming e-commerce industry, efficient express delivery services have become an important part of corporate competition. For other technology companies, they can also learn lessons from Apple's experience and optimize their own logistics distribution and market strategies.

In short, when facing the challenge of declining performance in China, Apple needs to comprehensively review its own strategies and operations, while making full use of service advantages such as overseas express delivery to door-to-door services to achieve long-term sustainable development.