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Foreign e-commerce platforms have rapidly expanded in the Thai market with strong capital and advanced technology. This has had a huge impact on Thailand's local retail industry, and many local companies are facing fierce competitive pressure. Local companies often find it difficult to compete with these foreign giants in terms of scale, technology and capital.

However, this has also prompted the Thai government to take action to strengthen supervision and regulate the market. The Ministry of Digital Economy and Society, the Taxation Bureau and the police jointly investigated foreign e-commerce platforms to ensure that they comply with Thai laws and pay due taxes to maintain a fair competition environment in the market.

For local enterprises, this is both a challenge and an opportunity. They need to continue to innovate and improve their competitiveness. For example, they can attract consumers by optimizing supply chain management, improving service quality, and strengthening brand building. At the same time, local enterprises can also use digital transformation and Internet technology to expand market channels and reduce operating costs.

In addition, consumers also play an important role in this process. While enjoying the convenience and low prices brought by foreign e-commerce platforms, they should also pay attention to the development of local enterprises, support local brands, and promote the prosperity of the local economy.

In short, the development of foreign e-commerce platforms in Thailand has brought about a series of changes and challenges, which require joint efforts from the government, enterprises and consumers to achieve market balance and sustainable development.