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In recent years, with the rapid development of technology, the landscape of the smartphone market has also been evolving. Brands such as Huawei, Xiaomi, and OPPO have emerged one after another, and market competition has become increasingly fierce. Against this backdrop, vivo is facing tremendous pressure.

As a veteran who has worked at vivo for ten years, Li Jingwen has made outstanding contributions. His departure has undoubtedly brought a certain impact to vivo's sales team. However, we cannot just focus on the departure or stay of an individual, but should also examine the development trend of the entire industry from a macro perspective.

The rise of e-commerce has changed consumers' shopping habits. The importance of online sales channels has become increasingly prominent, which has had a profound impact on the sales strategies and market layout of mobile phone manufacturers. The traditional offline sales model has gradually been challenged, and those brands that can quickly adapt to the e-commerce trend and optimize online sales channels have gained an advantage in market competition.

For vivo, how to maintain competitiveness and adjust sales strategies in the e-commerce era has become a crucial issue. Li Jingwen's resignation may be related to this. He may have disagreed with the company's senior management on the future development direction and strategy of vivo in the face of industry changes.

In addition, the competition for market share is also the focus of the mobile phone industry. In order to compete for more market share, major brands have increased their R&D investment and launched innovative products. At the same time, the formulation of marketing strategies is also crucial. In this process, the role of the vice president of sales is crucial.

In short, Li Jingwen's resignation is a complex phenomenon that reflects the many challenges and changes facing the mobile phone industry in the e-commerce era. Vivo and other mobile phone brands need to constantly adapt to market changes in order to remain invincible in the fierce competition.