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Foreign e-commerce platforms have quickly captured market share with strong financial resources and advanced technology. Their operating models and marketing strategies are significantly different from those of local Thai companies. Local companies are relatively weak in resources and technology, and often find it difficult to cope with fierce competition. The intensification of this competition has led to major changes in the market structure.

From the perspective of the supply chain, the efficient distribution system of foreign e-commerce platforms has also had an impact on Thailand's local logistics industry. Its fast logistics services have raised consumers' expectations for shopping experience, forcing local logistics companies in Thailand to improve their service levels. At the same time, this has also indirectly promoted the development of international express delivery business.

In terms of product variety, foreign e-commerce platforms provide more choices and meet the diverse needs of consumers. However, this also puts Thai local companies under greater pressure in terms of product differentiation. In order to cope with the competition, local companies need to pay more attention to exploring local characteristics and creating a unique brand image.

In addition, consumer behavior is also changing. With the popularity of foreign e-commerce platforms, consumers' shopping habits are gradually shifting to online, paying more attention to price, quality and convenience. This requires Thai local companies to adjust their business strategies in a timely manner, strengthen online channel construction, and improve customer service quality.

In short, the influx of foreign e-commerce platforms is a severe test for Thailand's retail industry. But it also provides opportunities for local companies to learn and improve, prompting the entire industry to continue to innovate and develop. Only by adapting to changes and actively responding to challenges can Thailand's retail industry gain a foothold and thrive in the wave of globalization.