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Take Thailand as an example, the influx of foreign e-commerce platforms, such as Temu under Pinduoduo, has posed a challenge to the local retail industry. This is not only about the competition of funds and technology, but also puts higher requirements on logistics and distribution.

The efficient operation of logistics becomes the key. Air transport, as a fast and efficient mode of transportation, plays an important role in this. Although it may not be mentioned directly, its influence is everywhere.

The advantages of air transport are significant. It can greatly shorten the time of cargo transportation and meet consumers' expectations for quick delivery. In cross-border trade, time is money, and fast logistics can improve customer satisfaction and enhance corporate competitiveness.

However, air transport is not perfect. It has high costs and may not be the best choice for some low-value, large-volume goods. In addition, air transport capacity is also limited.

In actual operations, how to reasonably choose the mode of transportation and achieve a balance between cost and efficiency is an issue that enterprises and the logistics industry need to think deeply about. This requires comprehensive consideration of multiple factors such as the nature, value, transportation time requirements, and cost budget of the goods.

At the same time, the development of technology is also constantly changing the logistics industry. For example, the application of logistics tracking technology allows consumers to understand the transportation status of goods in real time, increasing transparency and trust.

Technological progress is equally important for air transportation, such as more accurate flight scheduling and more optimized cargo loading solutions, which can further improve the efficiency and benefits of air transportation.

In short, the development of cross-border e-commerce is driving changes in the logistics industry, and air transportation, as an important part of it, is also constantly adapting and adjusting to better serve global trade.