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From the supply side, production and transportation costs, brand strategies, and market positioning will affect product pricing. Taking automobiles as an example, labor costs, raw material procurement prices, and the degree of sophistication of production lines in different countries may lead to differences in production costs. In order to establish a high-end image in a specific market, brands may adopt a high-price strategy. Conversely, in order to compete for market share in certain markets, they may lower prices. On the demand side, consumer purchasing power, consumer preferences, and the degree of market competition also play a key role. Consumers in some regions have a strong pursuit of high-end brands and unique models and are willing to pay higher prices. In a highly competitive market, price often becomes an important means to attract consumers. This is also similar to the e-commerce industry. In the e-commerce field, the pricing of goods is also affected by many factors. For example, when the demand for popular goods is strong, the price may rise; when the competition is fierce, merchants may adopt a low-price strategy to attract customers. At the same time, there is a similar logic in the logistics and distribution links of e-commerce. Logistics costs, distribution efficiency, and service quality will affect the final cost. In some remote areas, due to the difficulty of distribution, the logistics costs may be high; while in areas with developed logistics, the distribution costs are relatively low and the prices are more competitive. In addition, the promotional activities of e-commerce platforms are similar to the preferential strategies in the automobile market. At specific time points, such as Double Eleven and 618, e-commerce platforms will launch large preferential activities to attract consumers to buy. In short, whether in the automobile industry or the e-commerce field, there are complex industrial logic and consumer psychology behind the price and market strategy. Only by deeply understanding these factors can enterprises gain competitive advantages in the market and meet the needs of consumers.