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In modern society, the rapid development of the economy is driving continuous innovation and change in various industries. The "involution" phenomenon in the automobile market is undoubtedly a significant manifestation of intensified competition. A plug-in hybrid electric vehicle the size of a B-class car, with the advantages of the world's highest thermal efficiency engine, the longest cruising range and the lowest fuel consumption per 100 kilometers, is priced at a low price of 100,000 yuan, which undoubtedly has a huge impact on the entire automobile industry. Consumers are undoubtedly the biggest beneficiaries in this price war. They can enjoy higher quality products and services at a lower price. For traditional luxury car brands such as BBA, they have to adjust their strategies, lower prices, and improve product cost performance to meet market challenges.

This competition phenomenon exists not only in the automotive industry, but also in the logistics field, especially in the air express industry. As an efficient and fast logistics method, air express also faces fierce competition in the market. In order to compete for market share, different express delivery companies continue to improve service quality, optimize transportation routes and reduce costs. For example, some companies have invested a lot of money in the research and development of advanced logistics tracking systems so that customers can understand the transportation status of express shipments in real time; some companies have worked closely with airlines to obtain more flight resources to speed up the transportation of express shipments. At the same time, in order to attract customers, various companies have also launched various preferential policies and personalized services.

Whether it is the automobile market or the air express market, the core of competition is to meet the needs of consumers and provide better products and services. In this process, companies need to continue to innovate and improve to adapt to market changes. For consumers, while enjoying the benefits brought by competition, they also put forward higher requirements for companies.

In the air express industry, competition has prompted companies to continuously improve service quality and efficiency. In order to ensure that express parcels can be delivered to their destinations in a timely and accurate manner, express delivery companies must not only have advanced logistics technology and equipment, but also have a professional team to manage and operate. At the same time, as consumers become more aware of environmental protection, express delivery companies also need to make efforts in energy conservation and emission reduction to achieve sustainable development.

On the other hand, market competition has also brought some challenges and problems. In the automobile market, excessive price wars may lead to a decline in corporate profits, affecting R&D investment and long-term development. Similarly, in the air express industry, fierce competition may cause some companies to ignore service quality in order to reduce costs, and even engage in unfair competition. Therefore, the government and industry associations need to strengthen supervision, regulate market order, protect the legitimate rights and interests of consumers, and promote the healthy development of the entire industry.

In short, whether it is the "involution" of the automobile market or the competition in the air express industry, they are the inevitable products of the development of the times. Only by constantly adapting to changes and innovating and developing can enterprises remain invincible in the fierce market competition; consumers will also get more and better choices in the competition.