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E-commerce and traditional scenic spots: new thinking on cross-border development


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The e-commerce industry has changed the way people shop with its efficient delivery system and convenient services. Couriers shuttle through the streets and alleys to quickly deliver goods to consumers. This efficient operation model not only improves consumers' shopping experience, but also promotes economic development.

However, traditional scenic spots such as Wang Family Courtyard have a profound historical and cultural heritage. Tourists strolling in them can feel the accumulation of years and the charm of history. However, in the process of development, they also face some challenges, such as the service experience of tourists and the management and operation of scenic spots.

What would be the effect if we introduce some successful experiences of e-commerce into traditional scenic spots? For example, by learning from the logistics tracking system of e-commerce, tourists can understand the distribution of people flow and travel routes in the scenic spot in real time, plan their trips in advance, and reduce waiting time. Another example is to learn from the customer evaluation mechanism of e-commerce, collect feedback from tourists in a timely manner, and improve the service quality of the scenic spot.

The big data analysis capabilities of e-commerce are also worth learning from for traditional scenic spots. By analyzing tourists’ consumption habits, interests and hobbies, scenic spots can accurately launch personalized tourism products and services to meet the needs of different tourists.

At the same time, e-commerce marketing methods can also be used by scenic spots. They can use social media, live streaming and other platforms to expand the popularity of scenic spots and attract more tourists to visit.

Of course, when introducing e-commerce experience, we should also pay attention to combining the characteristics and cultural connotations of the scenic spot, and not copy it mechanically. We should maintain the uniqueness and historical features of the scenic spot, so that tourists can enjoy convenient services while deeply feeling the charm of traditional culture.

In short, although e-commerce and traditional scenic spots belong to different fields, they are expected to create a better development prospect through mutual learning and integration.