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In today's digital age, online consumption is booming. E-commerce platforms have become an important channel for people to shop, with a wide variety of goods to meet the diverse needs of consumers. However, the consumption rate does not only depend on consumers' purchasing desire and ability, but is also closely related to many factors such as consumption environment and consumption concepts.

Taking logistics and distribution as an example, efficient express delivery services are an important support for the development of e-commerce. Fast and accurate door-to-door delivery improves consumers' shopping experience and promotes consumption. However, in some areas, imperfect express delivery may reduce consumers' willingness to buy, indirectly affecting the consumption rate.

Consumption concepts also greatly affect consumption rates. Some consumers pay more attention to savings and are more cautious about non-essential consumption. The formation of this concept is influenced by traditional culture, the current economic situation, and the social security system.

The development of e-commerce has changed consumers’ shopping habits to a certain extent. Convenient online shopping makes it easier for consumers to compare and choose. However, excessive choices may also lead to decision-making difficulties and affect consumer behavior.

In short, the problem of China's low consumption rate is complex and multifaceted. It is necessary to comprehensively consider many factors such as the economic environment, consumption concepts, and business forms in order to find an effective solution to promote the increase in consumption rate.