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home > industry news > saic roewe's "super safe chip commitment": a new style of technology and user-first
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the core of the "super safe chip commitment" lies in the perfect combination of technical support and user experience. roewe uses its self-developed bms cell controller to control the safety and performance of the battery at the millisecond level, ensuring that the temperature of each cell is maintained at 10-20 degrees, and verifies its safety and reliability through strict calculations, simulations, and collision tests. at the same time, the "super safe chip commitment" also covers all users, whether new or old car owners, who can enjoy full life cycle safety protection.
this is not a simple technical guarantee, but a commitment to user value. yu jingmin said: "we have paid a lot of price and cost to do this, and we hope to bring users a stronger sense of value through the 'super anxin commitment'."
behind roewe's "super safe chip commitment" lies a deeper technical strength. saic times, a joint venture between saic roewe and catl, ensures the high quality of battery cells and relies on its powerful self-developed bms cell controller to ensure accurate monitoring of the temperature, power and voltage output indicators of each cell, ensuring that each cell is in the best condition. at the same time, the "super safe chip commitment" further enhances users' trust in the product.
roewe has invested heavily in technology, not only to create safety for users, but also to bring more lasting value to users. therefore, the goal of the "super security commitment" is not only to provide safety, but also to let users experience higher value through technology and user services.
in order to achieve this goal, roewe has formulated a "short, medium and long-term" plan. first, it will focus on product research and development and technology upgrades to provide users with a better product experience; second, by strengthening the construction of the dealer team, improving service quality and enhancing user stickiness; finally, in terms of marketing, it will focus on user needs, build a more complete sales system, and achieve long-term sales growth.
roewe will continue to adhere to the "short, medium and long-term" plans and strive to occupy a more important position in the fiercely competitive automobile market by continuously optimizing its products and services.