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alibaba's 88vip membership system is a symbol of taotian's core user growth strategy. taotian is building its own "basic plate" by improving benefits and services, attracting high-quality user groups, and providing them with a richer and more personalized shopping experience.

pinduoduo, as a powerful e-commerce giant, also realizes the importance of "high-quality users". it has invested a lot of resources in supply chain innovation and industrial chain digitization, and strives to create a healthy ecological environment.

jd.com has achieved continuous improvement in profitability by relying on the scale benefits of its supply chain and the deep foundation of its core user base, with the feasibility and sustainability of high quality and low prices as its core. it has actively selected third-party business as its growth engine, and through policies such as the "spring dawn plan" it has attracted a large number of pop merchants and activated new profit warehouses.

although douyin and kuaishou have maintained rapid development in the field of live e-commerce, their growth has slowed down as market competition intensifies. they need to find a new operating logic to balance the traffic advantages brought by content traffic and the balance of monetization models.

a new pattern is taking shape in the e-commerce industry. as the total retail sales of consumer goods grow, the stratosphere of gmv becomes a new challenge. players need to think about how to break through the traditional growth model and seize new opportunities in order to succeed in the fiercely competitive market.