한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

booming overseas markets

in recent years, the export volume of liquor has continued to grow. in the first half of 2023, my country's liquor exports reached us$400 million, a year-on-year increase of 3%. among them, the demand for liquor in some regions and countries has increased, especially in southeast asia, where the popularity of liquor has continued to increase. xijiu group's "going overseas" action is an important measure to seize opportunities and actively promote the development of the liquor industry. they believe that the overseas market is a huge opportunity and a platform for chinese liquor culture to go global.

implementation and innovation of the “going global” strategy

xijiu group uses "culture and innovation" as its engine to create unique brand value. they continue to explore new marketing strategies in overseas markets and actively expand partnerships to enhance their international market visibility. they do this in a variety of ways, such as:

• strengthen brand building: with the help of cultural and historical heritage, baijiu is combined with chinese traditional culture to convey the unique charm and connotation of chinese culture.
• innovative product positioning: according to different market demands and regional characteristics, adjust the product's taste, packaging and design to attract the attention of more target consumers.
• channel expansion strategy: through the combination of online and offline marketing methods, we will establish a more complete sales channel and provide consumers with a convenient purchasing experience.

conclusion:

"going global" is an important direction for the development of the liquor industry. as an explorer and practitioner, xijiu group is actively promoting this process. they use culture and innovation as engines to show the unique charm and profound connotation of chinese liquor to the world. we believe that through hard work and persistence, chinese liquor will achieve greater success in the international market.