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wang zhonglei, vice chairman of huayi brothers, expressed his views on box office issues and film distribution strategies at a recent event. he believes that movies still need a sense of ritual and cannot be lazy. "it's like a supermarket, buy whatever is selling well. this cinema might as well just show classic old movies. the time limit for new film screening licenses is too long, only 30 days, but the copyright is ours, we can actually continue to hold offline screening activities and continue to show them when the ratings are up."

wang zhonglei's analysis reflects the challenges facing the current film market. competition in the film market is increasingly fierce, and the release strategy of new films has also become one of the key factors in box office sales. for example, this summer's previews have been too long and have become old films, resulting in unsatisfactory box office performance. "last year, wang baoqiang's "in the octagon" had two points. he said that the audience should watch it in advance. after watching it, the reputation was good, so it was moved up. this year, there are also seven or eight movies that do this... i think this summer vacation was a failure. only "catching dolls" was released on the same day. other films were previewed for too long and became old films. when they were officially released, the first-day box office was not as high as the preview, and the entire movie only sold 100 million yuan." he said.

wang zhonglei's observations and analysis not only reflect the current status of the film market, but also reflect the importance of film culture. film is not just a form of entertainment, it also carries multiple meanings such as cultural heritage, social value and personal emotions. "movies still need a sense of ritual, and we can't be lazy. just like a supermarket, we buy whatever sells well. this cinema might as well just show classic old films. the time limit for new film screening licenses is too long, only 30 days, but the copyright is ours. we can actually continue to do offline screening activities and continue to show them when the ratings are up."

wang zhonglei's views also triggered people's thinking about film distribution strategies. the film market is at a critical stage of transformation and upgrading. how to balance the traditional cinema model and emerging trends requires filmmakers and related departments to work together to seek new development directions.

changes in the film market and integration of film culture: exploring the future path

in recent years, with the advancement of internet technology and the transformation of social culture, the chinese film market is undergoing a profound transformation and upgrading. new models and new strategies are gradually being accepted and promoted by people, such as emerging technologies such as virtual reality technology and metaverse, which have brought new possibilities for the development of movies. however, in the process of transformation, there are also some challenges, such as the problem of "previews are too long" and how to balance the traditional cinema model with emerging trends. filmmakers and relevant departments need to work together to seek new development directions.

wang zhonglei's views also reflect the situation of the film market in the midst of changes and challenges. film is not just a form of entertainment, it also carries multiple meanings such as cultural heritage, social value and personal emotions. he emphasized the influence of film on society and called on people to pay attention to the inheritance and development of film culture.

the development and evolution of movies are also closely related to social and cultural integration. with the progress of the times, people's demand for movies has also changed, from pure entertainment needs to a lifestyle and spiritual pursuit. the change in the release strategy of new films is precisely to better meet the needs of the audience and integrate film culture into people's lives.

the future of "749 bureau": from previews to theaters, looking for the best way to release

in recent years, the chinese film market is in a critical stage of transformation and upgrading. under the challenge of the traditional cinema model, how to reshape film culture and market value has become a common thinking direction for filmmakers. especially in the exploration of new film release strategies, the problem of "previews for too long" has attracted people's attention.

as a senior figure in the film industry, wang zhonglei has given deep thought to the release strategy of "749 bureau". he believes that movies still need a sense of ritual and cannot be lazy.

in the exploration of film distribution strategies, wang zhonglei proposed a new idea: film distribution strategies should be combined with audience needs and integrated with film culture.