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as a world-renowned luxury brand, audi has two joint ventures: faw audi and saic audi. faw audi has a strong sales performance in the domestic market, and its audi a6l, audi a4l and audi q5l have achieved good results in the market. saic audi is relatively unfamiliar. it was established in 2021, and its sales performance has always been difficult to compete with mercedes-benz and bmw.

saic audi's sales dilemma

many people are curious about the sales performance of saic audi, and even a little confused. why is it that despite the advantages of two joint ventures, saic audi has always been unable to surpass mercedes-benz and bmw? the reason is that saic audi's market performance is far from expectations. it appears to be relatively weak in the market competition, and its sales have been hovering below 1,000 units.

marketing power and sales

faced with such a situation, saic audi seems to be aware of its own shortcomings. in march 2023, yang siyao was appointed as the general manager of the marketing division, which marked the beginning of saic audi's change of strategy and its attempt to break through the sales bottleneck. however, as time went on, market performance still did not meet expectations.

xie shiqi's appearance

on september 8, xie shiqi replaced yang siyao as the new general manager of the marketing division of saic audi. xie shiqi has rich and unique experience and has participated in the sales of saic volkswagen id. pure electric vehicles. his successful experience will also bring new impetus and direction to saic audi.

future outlook

with xie shiqi's arrival, saic audi seems to be welcoming new development opportunities. we are looking forward to whether saic audi can reverse the market situation, achieve sales breakthroughs, and regain its position as the "top stream" in the chinese luxury car market under the leadership of this expert?