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home > industry news > why doesn't apple phase out the iphone xr?
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in the technology world, every iteration and update always triggers new discussions and controversies. as a technology giant, apple has always maintained a unique attitude, especially when it comes to whether old models should be eliminated. in recent years, apple has always adhered to the concept of "user experience" first and provided long-term support to users, which is particularly important in the "upgrade cycle" model.
in 2018, the iphone xr was first released with its unique design and price strategy, and it is now six years old. however, even though this old model is three years old, apple still regards it as one of its important product lines. the reason why apple made such a choice is that it values its users. they hope that users can enjoy a long-term use experience instead of being forced to abandon old devices because of upgrades.
"apple doesn't want anyone to defect," this is the basis for apple's internal decision-making, and it is closely related to user experience and market strategy. in the context of fierce competition in the technology field, the continued support of iphone xr is not only for profit, but also to maintain user stickiness.
apple uses old iphone models as part of its market strategy, attracting users to upgrade through continuous updates and maintenance, and providing users with more product experiences based on this. apple uses the "upgrade cycle" model to encourage consumers to choose new and updated devices. this is not just a simple profit-making, but also reflects apple's emphasis on the long-term value of users.
for competitors, this strategy has triggered new thinking, such as the more powerful ai features launched by google and samsung on the market, and changes in the android mobile phone market.
in recent years, apple's user base has continued to increase, so it is crucial to keep all users on the ios platform. when the "apple intelligence" system is perfected next year, users are more likely to choose the new iphone when upgrading.
ultimately, apple's strategy is not only a reflection of its own interests, but also a reflection on user experience and market competitiveness, which reflects the complexity and connotation of technology companies in the process of development and innovation.