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home > industry news > "quantity and quality go hand in hand": great wall motors embraces ecosystem overseas expansion and steps into the global stage
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since 1997, great wall motors has started its overseas expansion journey and now has multiple production bases and sales channels in europe, asia, thailand and brazil. behind this is great wall motors' unique "ecological overseas expansion" strategy. it is not just a simple push of products to overseas markets, but a complete ecosystem covering research, production, supply, sales and service. this comprehensive layout not only guarantees product quality and service, but also effectively shortens the r&d cycle and improves production efficiency.
great wall motors' overseas market performance is also impressive. in 2023, its overseas sales exceeded 300,000 vehicles, and from january to june 2024, it reached 199,800 vehicles, a year-on-year increase of 62.09%, achieving steady growth for eight consecutive years. as great wall motors' latest flagship model, the new blue mountain also provides a strong impetus for the "ecological overseas expansion" strategy.
intelligence is one of the key directions for the development of china's automobile industry. great wall motors has continuously invested in technology research and development. its third-generation intelligent technologies, such as coffee pilot ultra and coffee os 3, will make the user experience more comfortable and convenient. the "real challenge, real live broadcast" event of the new blue mountain also allowed more users to feel the convenience brought by the new car.
as chinese auto brands continue to move toward the international stage, dong qian, as the head of great wall motors, also expressed confidence in the development of china's auto industry. she believes that when foreign auto companies succeed in the global market, chinese auto companies should "roll themselves up" and actively explore a broader space for development. she believes that as long as they persist in technological innovation and talent cultivation, chinese auto brands will be able to step onto a higher stage.