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home > industry news > 6.1 million reservations, why did the price of huawei matext soar?
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the number of reservations for huawei matext has exceeded 6.1 million! this is incredible. behind this phenomenon, there are many interesting and complex speculations and analyses. some people think that this phone is a complete winner due to its popularity, while apple iphone16 loses miserably. however, it is impossible to draw a conclusion based solely on the number of reservations and price fluctuations on second-hand platforms.
why has the price of huawei matext soared?
first, the reservation is free, and many people make reservations just to join in the fun, just to "watch the fun" and not really want to buy. secondly, most people want to make money by reselling, not really want to use the phone. after interviewing some of the reservation holders, at least 80% of them have this idea. they will not open the package or return the product, because the promise of "7-day no-reason return" gives them more freedom of choice.
scarcity makes things valuable, the spark of speculation
the actual sales volume of huawei matext is still in a limited stage. it may be tens of thousands or even hundreds of thousands of units in the early stage, but most people will not be able to buy it. this is the basis for speculation. if the quantity is large enough and there is no gimmick, it will not be possible to hype it, which is not a good thing.
the mysterious “true” price
some people worry that with so many people wanting to buy and resell, who will take over? but in fact, the quantity of this kind of product released must be limited, perhaps tens of thousands or even hundreds of thousands of units in the early stage, so most people will not be able to buy it. this scarcity is the basis for creating hype.
technology and marketing, who is in control?
in short, the number of reservations and price fluctuations of huawei matext reflect a "mysterious" phenomenon. we should analyze the factors behind it from a technological perspective, and also observe the market's reaction to this phone from a marketing perspective.