contact number:0755-27206851

home > industry news > bytedance's chip strength is hidden, self-developed "secret weapon"

bytedance's chip strength is hidden, and its self-developed "secret weapon"


한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

since 2018, bytedance vice president yang zhen has revealed that they will take action in the chip field and predicts that in the future they will have the world's largest chip procurement and application for analyzing and processing user-uploaded videos. however, it was not until the second half of 2020 that bytedance officially formed a chip team and began to formally explore the ai ​​chip business.

although bytedance emphasizes the importance of algorithms and does not pay much attention to computing power, it has to pay attention to self-developed chips as it operates huge video businesses such as douyin and tiktok. this can not only reduce costs, but also promote the optimized integration between hardware and bytedance software services, and make it more flexible in supply chain management.

in order to support their services, online platform companies need a large number of server chips to build the necessary infrastructure. especially in the face of high-load application scenarios such as large-scale online streaming data transmission, video encoding and decoding, and cloud inference acceleration, companies must continue to purchase a large number of server chips to ensure that their data centers distributed around the world can operate smoothly. this demand has spawned high-value orders and attracted industry giants such as qualcomm and intel. at the same time, this has also driven some online service providers to consider self-developed server chips as a second option.

although the scale of bytedance's chip team is not as large as that of alibaba, huawei and other manufacturers, it is still developing continuously, especially in 2023, when volcano engine video cloud officially announced that its self-developed video codec chip has been released, and made it clear that bytedance's self-developed chips mainly serve video businesses such as douyin and xigua video, and will be open to corporate customers through volcano engine video cloud.

with the development of chip technology and the expansion of its application scope, bytedance's efforts and exploration in the chip field will lay a solid foundation for its future development and may become the "guardian" of chips for the "internet".