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the example of coca-cola is a classic example of applying digital twins to marketing scenarios. through the omniverse platform, they use natural language to describe "a table with tacos and salsa on it, bathed in the morning light", and ai can quickly search for suitable 3d assets and combine them into scenes, ultimately achieving global personalized images and localized marketing.

behind this is wpp's intelligent marketing operating system, which uses the omniverse development platform and openusd to automatically generate multilingual text, images and videos, simplifying the content creation process for advertisers and marketers.

this approach does not simply copy the real scene, but gives the virtual world more possibilities through ai technology. foxconn, the world's largest consumer electronics oem, has built a digital twin factory with the help of nvidia ai and omniverse, defining processes and training robots in a virtual environment, improving the factory's automation level and production efficiency. xiaopeng motors also uses the omniverse platform to introduce the vehicle development workflow into the virtual world during the design process, thereby avoiding bottlenecks in traditional workflows.

these examples all show that digital twin technology is changing the industry and accelerating the innovation and development of the physical world. from industry to advertising creativity, from manufacturing to autonomous driving, digital twins are bringing revolutionary changes to various fields. it not only represents technological progress, but also represents human exploration and understanding of the real world, integrating the virtual world with the real world to create new possibilities.