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e-commerce express delivery: walmart's innovative measures help e-commerce development


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in order to compete with its competitors ebay and amazon in the e-commerce field, walmart is significantly expanding the product categories through its online market, including the introduction of collectible and market-demand products such as collectible cards, second-hand watches and high-end beauty products. tom ward, walmart's chief e-commerce officer, said that the newly added product categories are provided by third-party suppliers, and the newly added product categories also include high-end beauty products, collectibles and other second-hand products. this will help attract more customers and drive business growth. ward explained: "when customers search for products they are interested in, walmart can provide not only a few options, but thousands of results. this rich selection of products makes customers feel that there are more possibilities and choices for shopping at walmart, thereby enhancing their interest in shopping on the walmart platform." it is worth mentioning that walmart's market platform allows various sellers to sell products on its website. when customers shop on walmart's website, they may buy products provided by third-party sellers, rather than products stocked and sold by walmart itself. walmart makes profits by providing platform services and other value-added services such as advertising promotion and product delivery. the expansion of the platform not only increases the variety and price range of products, but also provides the company with an additional source of revenue.

major retailers have different strategies for developing marketplaces. amazon has a broad reach, while target focuses more on selected products. specifically, amazon's marketplace has been around for more than two decades and sells a wide variety of products, including second-hand items and collectibles. target has taken a more selective and targeted approach, partnering with shopify to provide customers with a curated selection of products.

walmart has also demonstrated its deep thinking in the field of e-commerce logistics by expanding its online market. in the past few years of development, walmart has continuously explored new business models. by introducing products with market demand such as collectibles and second-hand goods, it has not only enriched the variety of goods, but also met the diversified shopping needs of consumers. at the same time, walmart provides platform services for third-party suppliers, allowing them to sell goods on walmart's online market, which not only provides suppliers with a broad sales channel, but also brings new sources of income to walmart. in addition, walmart also provides logistics and distribution services to ensure that consumers can receive goods quickly and conveniently, improving the shopping experience.

in order to further enhance the competitiveness and profitability of its e-commerce business, walmart plans to strengthen seller information verification, promote refurbished electronic products, and expand its fulfillment service business. through these measures, walmart is expected to achieve faster development in the field of e-commerce express delivery, meet consumer needs, and enhance the company's competitiveness.