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in the traditional sense of technological revolution, every product launch by apple is like a "cultural revolution". the ipod revolutionized the music industry, the iphone ushered in the era of smart phones, and jobs's "one more thing" concept deeply influenced the world. however, as technology develops, apple seems to have lost its way in innovation.

nowadays, people tend to use iphones based on habits and routines. upgrading camera functions and improving software functions are just apple's efforts to maintain the status quo. apple no longer seems to be changing the world like it did in the past, but has fallen into a comfortable "stable" state. this state has also disappointed many users, who are looking forward to breakthrough innovations from apple and are eager to see the dawn of a new technological revolution.

however, the challenges apple faces in the ai ​​era go far beyond the technical level. it needs to rediscover the core needs and emotional resonance of "users". technological innovation often requires breakthroughs in new concepts and ideas, but apple seems to be obsessed with "user" needs and has not stepped out of its comfort zone.

apple’s “revolution” may be an over-interpretation. it should focus more on “how to use ai technology to change user experience” rather than “how to improve existing services through ai technology.”

apple needs to re-examine the essence of "technological innovation" and think about how to make "ai technology" truly help people solve problems from a technical perspective. for example, can the camera, as a type of technology, become a breakthrough point, connect more functions, and bring a new user experience? perhaps this is the true meaning of "revolution".

ultimately, apple needs to rediscover its "soul", return to the concept of "think different", and explore the future with a new perspective.