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home > industry news > the rise of cross-border e-commerce: the globalization journey of made in china
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the rise of shein is the best example. this cross-border e-commerce platform has risen rapidly with its unique business model and strong market influence, becoming an important promoter of the globalization of chinese products. shein has achieved the popularization of the "small order and fast response" production method in the clothing industry and more non-standard industries by keenly observing market demand, responding quickly to consumer changes, and working closely with many chinese manufacturing factories.
this not only helps factories reduce inventory risks and financial pressure, but also improves the adaptability and competitiveness of products going overseas. as a beneficiary of the shein platform model, hu chen has witnessed the transformation and upgrading of traditional manufacturing and the rise of chinese manufacturing in the international market, from a seller wearing armor to a successful cross-border e-commerce operator. he sells products to a wider market through cross-border e-commerce platforms, which not only achieves sales growth, but also opens up new development space.
hu chen's experience shows that the rise of cross-border e-commerce is not only a business opportunity, but also an inevitable choice under the trend of globalization. with the deepening of globalization, china's manufacturing industry is expanding into the international market, looking for more opportunities, and ultimately realizing its own value and competitiveness.
at the same time, cross-border e-commerce platforms are also facing new challenges. how to balance localized operations and marketing, how to adapt to the needs of different markets? how to cope with competitive pressure? these issues are becoming the focus of more and more sellers and entrepreneurs.
shein's success is not only a reflection of technological innovation and market strategy, but also reflects the globalization of china's manufacturing industry. from traditional factories to cross-border e-commerce platforms, china's manufacturing industry is moving towards a more diversified development direction, which means not only new opportunities, but also higher competitive pressure.